Vivobarefoot trainers

A running shope selected in celebration of the 60th anniversary of Roger Bannister's first sub-four-minute mile.

Vivobarefoot trainers
case solved
Case number - AIBDC : 006279
A pair of black and red Vivobarefoot trainers with a removable insole. These shoes are designed to offer a runner as close a sensation of running barefoot whilst providing protection from its ultra thin sole. The sole is made up of three layers; a TPU abrasion resistant sole, a Duratex puncture resistant layer, and a removable anti-bacterial insole made using 50% recycled plastic bottles. The Dri-lex performance lining with environmentally sustainable Sorona yarn.
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DesignerUnknown - Wanted
ManufacturerTerra Plana
CountryChina
Date2011
Dimensionsheight 75 mm, length 245 mm, depth 90 mm
Materialsplastic, TPU, thermoplastic polyurethane, PU, Polyurethane, Eva, Ethylene vinyl acetate, Nylon, PA, polyamide, Lycra, Elastane, Polyester, Sorona
MethodPressed
Coloursblack, red
Inscription"Terra Plana" (tongue), moulded: "Poliyou (R) Terra Plana 100% recycled foam footbed" (insole)
href=" http://10most.org.uk/artefact/vivobarefoot-trainers"

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06/05/14

Vivobarefoot trainers AIBDC : 006279 How would Roger Bannister have fared in these? So elegant. They can't have just happened. We want to know who designed them. See what we find out here: http://www.10most.org.uk/artefact/vivobarefoot-trainers.

06/05/14

The quick way would be to contact Vivobarefoot

07/05/14

You might think so but sadly they don't answer inquiries....

13/05/14

I sent the question to Vivobarefoot through their Facebook page.

24/05/14

We have important leads. Both Tim Brennan and Asher Clark claim to have designed these shoes: https://www.youtube.com/watch?v=CYL-TdH-Uhk http://www.vivobarefoot.com/uk/discover/our-story/history http://www.barefootrunningshoes.org/2010/02/09/the-story-behind-vivo-barefoot-shoes/

24/05/14

Amos Marchant writes: Another for your 10most.org.uk site: http://catalystreview.net/2011/11/life-is-good-when-youre-barefoot/ http://www.yankodesign.com/2010/07/12/interview-with-asher-clark-of-terra-plana/ http://www.drapersonline.com/news/asher-clark/692029.article#.U2zt-VcVDsY Case number - AIBDC : 006279 Designer: Asher Clark Asher Clark is an award-winning designer whose innovative and sustainable approach to footwear design has earned acclaim and respect from press and peers alike. As member of the Clark shoe dynasty, Asher grew up in a world of shoemaking that merged tradition with design evolution. This unique upbringing resulted in a distinctive style that can best be described as 21st Century Artisan. He has won numerous design awards, including London College of Fashion’s prestigious award for Fashion Innovation, British fashion industry bible, Draper’s designer of the year’s award. While in his mid-twenties, Asher launched his own design house and one of the agency’s first clients was VIVOBAREFOOT, which he is part owner along with majority owner and Managing Director, his cousin, Galahad Clark. Asher is now the creative force behind the revolutionary VIVOBAREFOOT, a patented, ultra thin, puncture-resistant shoe. About VIVOBAREFOOT VIVOBAREFOOT launched the first minimalist shoe collection in 2004 with a patented, ultra-thin, puncture-resistant sole offering maximum proprioception with protection. VIVOBAREFOOT features a collection of multi-terrain barefoot performance shoes and the largest minimalist lifestyle shoe range on the market.

24/05/14

Ah but Tim Brennan also claims to be the designer: We have important leads. Both Tim Brennan and Asher Clark claim to have designed these shoes: https://www.youtube.com/watch?v=CYL-TdH-Uhk http://www.vivobarefoot.com/uk/discover/our-story/history http://www.barefootrunningshoes.org/2010/02/09/the-story-behind-vivo-barefoot-shoes/ Can anyone clarify the respective roles of Clark and Brennan? Perhaps you might like to contact both designers directly and see what they say?

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Case notes

Susan Lambert's picture

Vivobarefoot trainers: Case AIBDC : 006279

How would Roger Bannister have fared in these? So elegant. They can't have just happened. We want to know who designed them.

Asher Clark named as designer

24/05/2014
 
Amos Marchant has given the following information gleaned from the web references given below:
Asher Clark is an award-winning designer whose innovative and sustainable approach to footwear design has earned acclaim and respect from press and peers alike.
 
As member of the Clark shoe dynasty, Asher grew up in a world of shoemaking that merged tradition with design evolution. This unique upbringing resulted in a distinctive style that can best be described as 21st Century Artisan. He has won numerous design awards, including London College of Fashion’s prestigious award for Fashion Innovation, British fashion industry bible, Draper’s designer of the year’s award.
 
While in his mid-twenties, Asher launched his own design house and one of the agency’s first clients was VIVOBAREFOOT, which he is part owner along with majority owner and Managing Director, his cousin, Galahad Clark. Asher is now the creative force behind the revolutionary VIVOBAREFOOT, a patented, ultra thin, puncture-resistant shoe.
 
About VIVOBAREFOOT
 
VIVOBAREFOOT launched the first minimalist shoe collection in 2004 with a patented, ultra-thin, puncture-resistant sole offering maximum proprioception with protection. VIVOBAREFOOT features a collection of multi-terrain barefoot performance shoes and the largest minimalist lifestyle shoe range on the market.
 

 

Or is Tim Brennan the designer?

24/05/14

Louis Dennis has found the following sites which name Tim Brennan as the designer:

Both Clark and Brennan were involved in the design of these shoes. We need to find out what there respective roles were.

Case solved

Designer: Tim Brennan underthe leadship of Asher Clark.

Participating agents: Field agents Amos Marchant and Louise Dennis.